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Digital marketing agency
12-person NYC digital agency: SEO + content + PPC specialists, no new office lease needed
Service offerings expanded by 100% (added SEO + paid social retainer lines)
Client capacity increased by 150%
Profit margins improved by 35% on new retainers
Average client retainer increased by $2,500/month
01
The Challenge
The agency had a 12-person Manhattan team running at 100% utilization and was actively turning away $200k+ of annual retainer revenue because they couldn't hire fast enough. Local senior SEO and PPC hires in NYC came in at margin-destroying rates.
02
Our Solution
We staffed 3 senior SEO specialists, 2 content writers, and 1 PPC manager. All onboarded inside the agency's ClickUp PM, Slack channels, and brief templates — so they were briefed and accountable the same way an internal hire would be.
03
The Results
- Service offerings expanded by 100% (added SEO + paid social retainer lines)
- Client capacity increased by 150%
- Profit margins improved by 35% on new retainers
- Average client retainer increased by $2,500/month
We finally said yes to every retainer that fit our ICP. The remote specialists feel like extensions of the in-house team.
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